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PUSHBUTTON RECOMMEND
Why reviews

Why are reviews the strongest signal an AI has?

The short answer

Because they are third-party, high-volume, timestamped, attributed and specific — and a small business owns almost nothing else that is all five at once. Everything you write about yourself is a claim. A hundred dated reviews from named strangers describing the same thing independently is evidence, and evidence is what a model can act on.

One live corpus1,001 reviews · 97.2% positive
Punctuality100% across 205 mentions
Pricing75.6% across 78 mentions
ONE LIVE CORPUS · 1,001 REVIEWSPUNCTUALITY100% · 205 MENTIONSPROFESSIONALISM98% · 660 MENTIONSPRICING AND VALUE75.6% · 78 MENTIONS
One live corpus, scored per aspect
01 · Why

Why it matters

Everything you write about yourself is a claim. This is the one asset that is not.

Claims versus evidence

Every business website makes the same claims. Family owned. Twenty years' experience. Quality workmanship. Fully insured. The words are identical across an entire trade, which makes them worthless as a way of telling two businesses apart — to a person, and much more so to a model weighing sources.

Reviews are the opposite in every respect. They are written by people with no stake in your marketing, at moments you did not choose, in language you did not approve, about specific things that specifically happened.

A single review proves nothing. Two hundred, consistent across four years, cannot be manufactured.

WHAT YOU WRITEFAMILY OWNED20 YEARS EXPERIENCEQUALITY WORKMANSHIPFULLY INSUREDWHAT THEY WROTENAMED THE TECHNICIANDATED AND ATTRIBUTEDSAID WHAT HAPPENEDTWO HUNDRED TIMES
Claims beside evidence

Volume is what makes it hard to fake

A single review proves nothing. Two hundred, spread across four years, mentioning the same technician by name and the same recurring strength, is a pattern that cannot be manufactured and stay consistent.

That consistency is precisely what a model is good at detecting, and it is why review corpora carry weight that a testimonial page never will.

02 · What

What it actually is

What gets pulled out of them, on a real corpus.

What we extract from them

The reviews themselves are the raw material. What makes them usable is the structure pulled out of each one.

On a real corpus that means: which services get mentioned and how positively; which problems customers arrived with; which technicians are named and how often; and sentiment scored per aspect — punctuality, communication, pricing, cleanliness, problem resolution.

On one live site that analysis produced 1,001 reviews at 97.2% positive, with punctuality at 100% across 205 mentions and pricing at 75.6% across 78. That second number is not flattering, and it is published, because a record that only says good things is one a model learns to discount.

ONE RECORDSERVICESWHICH WORK IT REFERS TO01PROBLEMSWHAT THEY ARRIVED WITH02PEOPLEWHO WAS NAMED03SENTIMENTSCORED PER ASPECT04
What gets extracted from every review
03 · How

How it works

How a pile of text becomes a record.

Turning a pile into a record

Every review is read individually — not keyword-matched — and tagged with the services it refers to, the problems it describes, any person it names, and a sentiment score per aspect. That output is aggregated into per-service and per-aspect views and published as structured data alongside the original text.

The original review is never edited, never summarised in place, and never selectively omitted. The structure sits on top of it.

1READ EACH ONENOT KEYWORD-MATCHED2TAG ITSERVICE, PROBLEM, PERSON3SCORE SENTIMENTPER ASPECT4AGGREGATEPER SERVICE, PER ASPECT5PUBLISHORIGINAL TEXT INTACT
A pile of text becomes a record
04 · Questions

Common follow-ups

What if I only have twenty reviews?

It still works — the record is what makes them readable, not the count. Twenty structured reviews beat two hundred that a machine cannot parse.

Do you write or solicit reviews?

No. We publish what already exists. On a page arguing that only genuine reviews are credible, manufacturing them would be self-defeating.

Do negative reviews get published?

Yes. They are part of what makes the record believable, and your weekly report surfaces the patterns so you see them first.

Start where AI starts

Try it for 14 days. If it isn't what we said, we refund your first month in full and take the site down.