Free · recorded · watch now

Webinars for owners who are good at the work and done with the marketing.

Slides and Gus’s voice, about half an hour each. No registration, no replay window, no card. Each one teaches for most of its length and shows you how we can do it with you at the end.

01 · The library

Pick the one that sounds like your week.

01 · 30 min · Owner-operators of heating and air companies

The Driveway Decision

How top HVAC companies close at higher prices before the tech even knocks. Without discounting.

Where the job is actually decided, and why the living room is too late
The one line your office adds to two text messages it already sends
Why homeowners take the safest quote, not the cheapest, and how safety gets proven by strangers

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02 · 30 min · Owner-operators of home-service companies still buying shared leads

The $49.99 Lead Lane

How to get exclusive leads from ChatGPT and Google for less than one shared lead. Without buying shared leads.

Where leads actually come from now, and why the platforms are standing between you and them
The one page that gets you into the assistant's answer, built for you
What it costs against one shared lead and one booked job

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Rather see the whole argument in nine minutes? Watch the video. Rather skip straight to what the assistants say about your business? Check your business.