The questions people in your market put to an assistant. We probe these weekly once your site is live; today they are here to show you the shape of the search, not a score.
Open question
best vet near me
Open question
emergency vet open now near me
Open question
vet that is good with anxious dogs
Open question
how much does a vet visit cost near me
Open question
veterinarian near me with good reviews
Open question
vet that takes new patients near me
02 · Why you're exposed
Why a practice is exposed
Your client is not your patient, and your patient cannot say where it hurts. Every diagnosis rests on an owner's account and your judgement, and the owner knows it — which means the entire relationship runs on trust in a way that almost no other healthcare does.
And it runs on it for a long time. A pet is a client for ten or fifteen years, through routine visits that barely register and one or two nights that are frightening and expensive. That is where the searching actually happens: not while choosing a practice calmly, but on a Sunday when something is wrong, when the question is who to hand an animal their children are attached to. What other owners said about how you handled exactly that night is the only thing that speaks to it.
Fig. 02 · The search runs one way
03 · What we build
What we build for a practice
Typed as VeterinaryCare — not a generic LocalBusiness stub.
Fig. 03 · Loose reviews become one queryable record
A domain that is yours
The site carries your reviews as a structured record rather than as decoration, and the domain stays yours.
Schema typed to what you are
VeterinaryCare — not a generic LocalBusiness stub that tells a model nothing.
Every review read and scored
Services named, recurring themes named, people named, sentiment scored per aspect.
A live endpoint for the models
An MCP endpoint and an ai-plugin manifest, so a model can query your record directly instead of guessing from a directory.
Submitted to the indexes
On a schedule, to every index that will accept a submission.
Probed weekly, reported to you
Against Claude, ChatGPT and Gemini — including the questions you are not winning yet.
04 · What we structure
What we structure
Services and the themes customers judge you on, pulled out of the reviews and labelled so a model can query them.
Services named
Wellness exams and vaccinationsEmergency and urgent careSurgeryDentistryDiagnostics and imagingSenior pet careEnd-of-life and euthanasiaBoarding and grooming
What customers judge you on
Compassion and bedside mannerExplaining options clearlyCost transparencyWait times and availabilityHandling of anxious animalsFollow-up after treatmentHow end-of-life was handled
05 · What we can show
What we can show you today
Measured across the sites we already run — not this trade specifically, and we are not going to imply otherwise. Asked about a business by name, this is what the three major models did on 3 August 2026.
Fig. 04 · Citation rate by model, asked by name
Open discovery questions are a different job and a harder one. Your weekly report shows you exactly where yours stand, including where they don't yet.
06 · The math
The math for a practice
One job in this trade
$500
Routine veterinary care per dog per year — and a pet is a client for ten to fifteen of them. Typically $300–$700.
Our reviews talk about euthanasia. Is that appropriate to publish?
Those are frequently the most moving and most trusted reviews a practice has, and owners write them deliberately. We publish what they chose to make public, nothing more.
We're already full and not taking new clients.
Then the record is about which clients you take. It is also what carries you when a practice down the road opens.
Emergency work goes to whoever is open.
Open is the first filter and trusted is the second. When two clinics are open, the one with a readable record gets the call.
Cost is our most common complaint.
It is across the whole profession — vet costs have climbed faster than almost any consumer category. Your report will show you the pattern in your own reviews first.
What happens if I stop?
Try it for 14 days. If it isn't what we said, we refund your first month in full and take the site down.
Start where AI starts
Try it for 14 days. If it isn't what we said, we refund your first month in full and take the site down.