The questions people in your market put to an assistant. We probe these weekly once your site is live; today they are here to show you the shape of the search, not a score.
Open question
emergency tree removal near me
Open question
tree fell on my house who do I call
Open question
tree removal cost near me
Open question
is this tree company licensed and insured
Open question
tree trimming service near me with good reviews
Open question
who removes trees after a storm near me
02 · Why you're exposed
Why a tree company is exposed
Half your calls arrive with a tree already through a roof, at night, in weather. The other half come from somebody standing in the yard looking up, worried about what the next storm will do. Either way the customer is anxious and moving fast.
And yours is one of very few trades where hiring the wrong company is not merely disappointing — it is dangerous. An uninsured crew with the wrong equipment drops a limb through the roof they were hired to save, and the homeowner is liable for a man in their tree. Licensing and insurance are the real question, and there is no way for anyone to verify either at two in the morning. What they can check, in about forty seconds, is what happened to the last two hundred people who called you.
Fig. 02 · The search runs one way
03 · What we build
What we build for a tree company
Typed as HomeAndConstructionBusiness — not a generic LocalBusiness stub.
Fig. 03 · Loose reviews become one queryable record
A domain that is yours
The site carries your reviews as a structured record rather than as decoration, and the domain stays yours.
Schema typed to what you are
HomeAndConstructionBusiness — not a generic LocalBusiness stub that tells a model nothing.
Every review read and scored
Services named, recurring themes named, people named, sentiment scored per aspect.
A live endpoint for the models
An MCP endpoint and an ai-plugin manifest, so a model can query your record directly instead of guessing from a directory.
Submitted to the indexes
On a schedule, to every index that will accept a submission.
Probed weekly, reported to you
Against Claude, ChatGPT and Gemini — including the questions you are not winning yet.
04 · What we structure
What we structure
Services and the themes customers judge you on, pulled out of the reviews and labelled so a model can query them.
Services named
Emergency tree removalStorm damage clean-upTree trimming and pruningStump grindingTree health and disease treatmentLand clearingCrane-assisted removalDebris hauling
What customers judge you on
Response time in an emergencyLicensing and insuranceCare taken around the propertyClean-up afterwardsPricing versus the quoteCrew professionalismDamage during the work
05 · What we can show
What we can show you today
Measured across the sites we already run — not this trade specifically, and we are not going to imply otherwise. Asked about a business by name, this is what the three major models did on 3 August 2026.
Fig. 04 · Citation rate by model, asked by name
Open discovery questions are a different job and a harder one. Your weekly report shows you exactly where yours stand, including where they don't yet.
06 · The math
The math for a tree company
One job in this trade
$750
Average tree removal; emergency storm work runs $1,500–$5,000. Typically $200–$2,000.
Emergency work comes from whoever answers first. Does search matter?
The call still starts with a search, and increasingly with a question rather than a keyword. Being the name that comes back is how you get to be the one who answers first.
How do I show that we're actually insured?
Reviews written by people whose property came through fine are the only version of that claim a stranger will believe at speed. We structure it so a model can cite it.
Our work is seasonal and storm-driven.
Which makes the record more valuable, not less. It has to already be in place on the day the storm arrives — you cannot build one that week.
We do a lot of commercial and municipal work.
Both get labelled as their own service so you are findable for them specifically.
What happens if I stop?
Try it for 14 days. If it isn't what we said, we refund your first month in full and take the site down.
Start where AI starts
Try it for 14 days. If it isn't what we said, we refund your first month in full and take the site down.