Your demand does not arrive evenly. It arrives in a week. A storm crosses the county and suddenly every homeowner in the metro needs the same trade at the same time — while every reputable local crew is already booked solid, and the out-of-state chasers arrive with door-knockers and magnetic truck signs inside forty-eight hours.
The homeowner cannot tell you apart from them. They have a tarp on the roof, an adjuster coming, and no time to research anybody. So they ask — and being the name that comes back, from something that is not standing on the porch, is the entire contest. That week is most of your year, and it is decided by whoever is easiest to verify quickly.
Fig. 02 · The search runs one way
03 · What we build
What we build for a roofing company
Typed as RoofingContractor — not a generic LocalBusiness stub.
Fig. 03 · Loose reviews become one queryable record
A domain that is yours
The site carries your reviews as a structured record rather than as decoration, and the domain stays yours.
Schema typed to what you are
RoofingContractor — not a generic LocalBusiness stub that tells a model nothing.
Every review read and scored
Services named, recurring themes named, people named, sentiment scored per aspect.
A live endpoint for the models
An MCP endpoint and an ai-plugin manifest, so a model can query your record directly instead of guessing from a directory.
Submitted to the indexes
On a schedule, to every index that will accept a submission.
Probed weekly, reported to you
Against Claude, ChatGPT and Gemini — including the questions you are not winning yet.
04 · What we structure
What we structure
Services and the themes customers judge you on, pulled out of the reviews and labelled so a model can query them.
Showing up when promisedClean-up after the jobInsurance paperwork helpQuality of workmanshipPricing transparencyCommunication during the jobWarranty follow-through
05 · What we can show
What we can show you today
Measured across the sites we already run — not this trade specifically, and we are not going to imply otherwise. Asked about a business by name, this is what the three major models did on 3 August 2026.
Fig. 04 · Citation rate by model, asked by name
Open discovery questions are a different job and a harder one — you can see that in the counts above. Your weekly report shows exactly where yours stand.
06 · The math
The math for a roofing company
One job in this trade
$9,606
National average cost of a roof replacement; shingle roofs average $10,500. Typically $7,500–$24,000.
After a storm I'm booked anyway. Why do I need this?
Because the booked weeks are not the problem — the eleven quieter months are, and because the jobs you take in a spike are the ones that reached you first, not the ones that paid best.
How does this help against storm chasers?
A chaser has no local review history. That is precisely the asymmetry a structured record makes legible — years of named local customers against nothing at all.
Most of my work is insurance. Does that change anything?
No. Homeowners still choose the contractor, and they still ask before they choose.
I get everything from referrals.
Referrals get checked now. Someone passes on your name and the next thing that happens is a search.
What happens if I stop?
Try it for 14 days. If it isn't what we said, we refund your first month in full and take the site down.
Start where AI starts
Try it for 14 days. If it isn't what we said, we refund your first month in full and take the site down.